Whole bean is great, but fresh, professionally ground coffee is better than the alternatives for folks new to artisan coffee.
Ferrufino House of Coffee
For the couple years, Ferrufino House of Coffee has offered only whole bean coffee. Because we built our business around a commitment to shipping the freshest coffee possible, we based our stance on whole bean on the idea that it’s the best possible way to ensure peak flavor in the cup.
We have invested tremendously in our ability to deliver fresh coffee: every week we source, receive, pack, and shiponly the best coffee roasts, which we roast in house in Austin, TX.
We roast small batch coffee and handle them from roaster to pouch by hand. We make sure we can determine every coffee pouch contains fresh quality beans. This year, Ferrufino House of Coffee will enjoy over 50 tons of freshly roasted artisan coffee, most of which will be en route to their home within 48 hours of roasting.
By and large, the conventional wisdom around pre-ground coffee is that once ground, flavor decreases quickly. In whole bean form, there’s less surface area exposed to light, air, and moisture, so preservation tends to be better. And when we talk to customers about the ideal way to enjoy their coffee, we always suggest grinding immediately before brewing, preferably using a burr grinder.
We love artisan coffee roasters
That said, freshness is just one facet of a broader mission: to help people discover the joys of the best artisan coffee in the world. For many, their first box of Ferrufino coffee may also be their very first foray into fresh coffee, artisan roasting, or even the concept of a single origin. Why should we require a grinder?
The journey into great coffee starts with getting on the path, and there are so many steps on the way to coffee greatness: filtered water, exceptional roaster, quality grinding, more exact brewing, refining the palette, and on and on.
In our experience, if we follow this pattern, we will always excel on our coffee roasting and will continue to produce high quality roasted coffee for our customers.